
Brand Design & Development, Logo
Client: Kim Murachver, MS, RD, LDN, CDE
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Splashing watercolors, imperfect lines, flowing brushstrokes, and a muted plant-inspired palette converge to launch this healthy lifestyle brand.
My client, Kim Murachver, is a Registered Dietitian, Certified Intuitive Eating Counselor, Certified Diabetes Educator, and self-proclaimed "certified total foodie" helps individuals practice health behaviors in a balanced, enjoyable, sustainable way.
When she set out to start Greene Nutrition, we used her "find your inner path to whole body nutrition" philosophy to guide our creative efforts. Kim was so fun to collaborate with on this project, and had a clear vision of what she wanted. We incorporated splashing watercolors and flowing calligraphy brushstrokes to find her brand voice.
A muted but colorful plant-inspired palette, imperfect lines, bold accents and typography mixing slab & script font families, we arrived at the farm-fresh final product that is Greene Nutrition [top].